The Sofa Reader

Promoting your business

Successful marketing is at the core of driving sales and essentially, the bottom line of a business. There are certain marketing strategies in place which marketing experts utilize to increase leads and promote a brand.

There is a certain difference, however, in how a service-based and a product-based business is promoted. Different strategies are applied in the case of marketing tangible and intangible items.

In the video below, you will learn about five tips on how to promote your services successfully.

https://youtu.be/6iXhxl35Zbg

Over to you

  • Are you running a service-based business? What marketing strategies do you use?
  • Do you think the suggested marketing strategy is applicable to your line of business?

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