The Sofa Reader

How to improve your business communication.

Effective communication is an essential skill for any entrepreneur or a businessman. How successfully you convey your message can make or break a business deal or waste an opportunity.

You want to make sure your customers and client have a clear understanding of your policies and provide the right answers to their questions. More often than not, the outcome of a negotiation greatly depends on the appropriate language used.

Similarly, internal communication within an organization is just as important. Working relationships among co-workers will be significantly improved, and by extension performance and productivity.

In this video, you will see some basic rules about effective communication that brings results. As you watch answer the questions below:

  1. What are the five rules of business communication?
  2. What three questions do you need to ask yourself to ensure purposeful communication?
  3. When is jargon useful and when should it be avoided?

Complete the statements from the video:

  • Communication is information with a … . Therefore, it is possible to communicate well, only if … .
  • The clarity and your answers to these questions indicate that … .
  • Always choose the medium or the media that the demands … .
  • Never ask for a face-to-face meeting if the decision you want can be … .
  • Never use email when the decision requires … .
  • It’s a myth if you believe that just by using complicated jargon you can … .
  • Many business folks believe that their communication will seem more business-like and profound if they … .

Over to you

  • How would you describe good/effective communication?
  • What are the greatest challenges to good communication?
  • Do you believe that company employees could benefit from communication courses?

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